EA’s second thoughts about Tiger Woods

by Kenneth Wesley on January 14, 2010 · 2 comments

For at least a month, Tiger Woods was the worst person ever. Now, he didn’t do anything evil like get drunk at an awards show and interrup a girl winning a lame award. Chances are he already got to have sex with her. He cheated on his wife with multiple women-some of whom have been confirmed and others that are just allegations. This lead to numerous sponsors bailing on him and dropping him his a spokesperson. Except EA Sports. And I’m totally proud of that stance.

While I’ll never condone anyone for getting nookie outside of their marriage and in Tiger’s case, ruining his massive fortune, he wasn’t the first to do what he did and he won’t be the last.  Everyone loves having sex and I guess rich powerful men love having it with whomever they can. The reason I’m proud of EA for sticking with him because it was their way of telling the world that they don’t care about a person’s private life.

“Our relationship with Tiger has always been rooted in golf,” Moore wrote on his official blog earlier this year. “We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer.”  While adultery is not cool, it’s not illegal nor is it a crime. And all spokespeople don’t have to be perfect saints to sell products. I’m sure Charlie Sheen and Michael Jordan aren’t bastions for marriage fidelity and they pimped underwear together!

Though EA has put up a public survey asking what people thought about Tiger Woods and his games in light of his sexual shenanigans, I hope EA stays with Tiger. Besides, this is the video game industry. Outside of Nintendo, nearly every game is hypersexual with overendowed women and suggestive clothing. Even there is no real correlation between looking at giant boobs in a game and a near billionaire getting some disgusting tail outside his marriage.

If EA can stick with Tiger, it will also say that video game industry can take the adult route and not care about personal affairs. It can help show that video games are not always about kids and violence in video games. There can be a new argument.

{ 2 comments… read them below or add one }

DaRainman January 15, 2010 at 1:01 am

“Outside of Nintendo, nearly every game is hypersexual with overendowed women and suggestive clothing.” And that is exactly why the Wii will never be accepted as a real console!

Kenneth Wesley January 15, 2010 at 1:54 am

It’s shame Nintendo never got that memo because they sold nearly 4 million Wiis in December.

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